Archive for January 2009

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Dynamic and Competitive Effects of Direct Mailings: A Charitable …

January 15, 2009

authors construct a unique database by merging the databases of three large charity organizations in the Netherlands. This results in household- level data on the direct mailings households received from and their ……

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Write an Email Marketing Information Gathering Your Audience …

January 9, 2009

The contents of the e-mail marketing information can make your readers, if they focus on, and well written. Because readers like to scan through e-mail, but not completely read them, they are more poorly understood and explained.