… techniques to find out information not otherwise visible – for example, how important is this person in a specific medical research specialization” The new database is now available to marketing, business development, competitor intelligence …
Email marketing could arguably be replacing direct mail marketing . Companies can buy databases full of email address targeting the people they want to reach… for example within a particular region, or only doctors
One of the ways Direct Marketing is being used today is to build and maintain customer loyalty programs. Each time you use a company’s credit card, loyalty card or savings card, you are feeding information to a company’s database . This database can then be used to trigger any number of direct mail responses, based on your purchasing history or customer profile
In fairness, however, it’s often the lack of a data mine at the outset which leads to this approach. Often, the marketing program is used to build the database — for example, buying a direct-mail list of hypothetical customers, and then tracking response to marketing efforts. ..
An Investment Banking firm that has previous experience in your industry will be able to quickly target a data base of likely buyers.
