In your experience, which two social media sites work well for almost anyone that is trying to build and maintain a new online brand? If a brand wanted to focus on only two sites, which sites would you recommend and why?
Which two social media sites would you recommend a new startup utilize to boost brand recognition and visibility?
For general purposes, Twitter and Facebook are the mostly widely used by a broad consumer audience. But KnowEm breaks down the 600+ social networks we track into over 2 dozen niche market categories (http://knowem.com/websites/all), like Health, Photo and Travel. If your startup targets a more specific category with a healthy online community, it may be better to focus on one of those that one of the bigger universal sites like Twitter.