Hi:I cannot answer that question for other women. I can only write from my own experience. I think when you are first starting out, and even as you move through the maturation of your startup, there's a lot of trial and error, but I wouldn't necessarily call those mistakes. I think you have to try things and see what's working and what's not. There are a lot of moving parts in business and technology and each situation requires its own understanding and solution. That being said, I think it is critical to have a high level plan and be flexible with it because things can change on a dime, hence the term, pivot.