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CEO @ Digg

My name is Gary Liu, previously @ Spotify, AOL, Google. And yes, Digg still exists :)

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  • Is it better to rely on traditional market research tools than online survey forms for market research?

    Market research forms a key part of any business. Can the authenticity of online forms be a sure way to carry out market research? Do you feel the traditional market research is still valid in certain contexts?

    Gary Liu's avatar image.

    I think this all depends on what you're trying to accomplish. Traditional market research methods can't always address the online/digital demographic, yet the comprehensiveness of tried-and-true methods still has significant value. But, online research is significantly cheaper, which makes it much more accessible for startups like ours. All in all, for a business like Digg, I start with online, and if I have the time and resources to go deeper, then I'll move offline.