What was the reasoning behind changing the company name Internet Concepts to Netconcepts, and how did that affect the company?
We had been using the domain netconcepts.com for years and I decided that it was important that the brand and the domain name be congruent. So we changed the company name. We did it legally, not just as a "DBA" (doing business as). I think it helped the company sound more contemporary. It wasn't very disruptive.