How do you prepare for surprises, pleasant or otherwise, by categorizing clients as star and requiring immediate service or non-star and requiring lesser attention? Does it payoff to categorize clients or does it sometimes veer you off-course?
Do you have various categories of clients to focus attention and resources according to investment made by client and profile of client?
Since no client represents more than 10% of revenue, all are treated equally. We recognize that whatever the client's budget, it likely represents a sizable portion of their overall spend in marketing, thus should be treated with seriousness at all times.